In total, more than four tonnes of clothing was donated during the campaign; which set out educate the people of Cardiff about the environmental impact of clothes. UK consumers buy around one million tonnes of clothing every year and get rid of roughly the same amount. Fifty per cent of those clothes are re-used but around 350,000 tonnes of clothing is discarded in household waste, when it could have been recycled or donated to charity.
The donations were part of Love Your Clothes Cardiff, which brought upcycling workshops and master classes to the capital in October, in conjunction with Cardiff Fashion Week.
Catrin Palfrey, Love Your Clothes project manager, said: “We had a lot of fun bringing Love Your Clothes to Cardiff and were overwhelmed by the response we received. We’re hugely grateful to everyone who saved pre-loved clothes from the bin by donating them – helping the environment as well as local charities.”
BT staff took part in LYC Cardiff by donating clothes to charity. Alwen Williams, regional director for BT Cymru Wales, said: “Donating your unwanted clothes is something that we can all do. It’s incredible that such a simple act can have such a positive impact – both to local charities and the environment. We were delighted to be able to support this initiative and it’s typical that our teams in Cardiff, Swansea and Merthyr would embrace such a worthwhile cause.”
Age Cymru received many of the donated clothes collected as part of Love Your Clothes Cardiff. The charity’s spokesman Iwan Rhys Roberts said: “We really do appreciate your kindness and the support you have shown for our work of making Wales a better place for older people.”
Thank you to BT’s Cardiff, Merthyr and Swansea offices which donated a mountain of clothes to Age Cymru as part of Love Your Clothes Cardiff