George at Asda

George, the first supermarket clothing brand in Britain, was launched in 1990.

George, the first supermarket clothing brand in Britain, was launched in 1990 and has now expanded to include home products, selling stylish, quality products that are also great value for money. But style, price and quality are not enough without also making sure it is doing the right thing as a business – ensuring the people who actually make its products are treated fairly and paid a fair wage, while also reducing its environmental impact where possible.

George is part of the Sustainable Clothing Action Plan (SCAP) which aims to reduce carbon, water and waste the impacts across the fashion sector.

Sourced by George provides more detail on the people who work in its supplier factories as well as additional information on how its clothes are produced and the environments where George products start their life.

Customers can donate unwanted garments for reuse, resale or recycling via bright ‘tickled’ pink clothing banks in Asda store car parks.

George’s sustainability strategy promises that no clothing waste from George stores is thrown away to landfill. As part of this commitment, it donates customer returns and damaged stock to Newlife Foundation, a charity that cares for disabled and terminally ill children.

George has also partnered with Bag2School to help children recycle clothing, shoes, soft toys, bedding and curtains whilst also raising money for their schools.