In Wales, we have a fashion product to be proud of and there’s every reason why it should be supported and promoted on its doorstep. That’s what Cardiff Fashion Week is all about. From 22–29 October, we are coming together with a series of events with our partner organisations –¬ including Love Your Clothes – to create a fashion celebration to be proud of.
The highlight will undoubtedly be the catwalk shows and a designer village at Cardiff Masonic Hall on Saturday 29 October which will bring together those designing, studying and retailing fashion in Wales. Our thinking is to create an accessible fashion week open to anyone who loves fashion – whatever their background, whatever their budget. Our designer village is free to pop in to and tickets for our catwalk shows are priced very reasonably.
Making fashion go further is one of our key values and so we have been pleased to partner with a number of organisations that are making the sustainability word fashionable for clothing. The Love Your Clothes Cardiff campaign being rolled out throughout the city on every day of fashion week is doing great things to makes sustainability a real and tangible option for fashion lovers. We are particularly excited to have them join us on 29 October at the designer village to add a real buzz to the Cardiff Fashion Week offering that day.
We’ve also partnered with Ty Hafan as our official charity and have had huge amounts of fun working with their vintage Emporium charity shops in the run up to this month. One of the most inspiring activities has been a designer upcycle challenge where we asked budding designers to re-create a bag of charity shop clothes in to outfits fit for the 29 October catwalk.
The challenge winner was Carys Hedd, a specialist in upcycling fashion from Cardigan who operates her own label called Wench Clothing. Carys re-styled the Betgwyn – the jacket worn as part of the national Welsh costume for women. The thinking behind her creation is inspiring and we wish her well in her bid to get a locally produced Betgwyn back as a key piece on Welsh high streets.
Many other designers featuring at Cardiff Fashion Week also have sustainability as a theme within their fashion strategy. One example is independent design house Scarlet Etoile, which has been making waves with their ‘into the blue’ collection of conscious clothing. Scarlet Etoile focus on creating individual items of clothing, each unique piece being designed and hand made in Wales. Bespoke methods are used in crafting every piece to minimise waste, allowing us to tread more lightly upon the earth.
We hope you can join us to see all this good work in Welsh fashion and to celebrate the energy, talent and enthusiasm for fashion in this great little country of ours.