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Launching Zero Waste fashion

We are all guilty of buying too many clothes and accessories and binning them when we are bored or there’s a little damage. At Love Your Clothes we want to challenge consumers to reduce the amount of clothing they throw away.

To show what’s possible with discarded clothing, we teamed up with the Salvation Army and enlisted the help of two Scottish designers.

Armed with up to 150 kilos each of donated clothing from the Salvation Army, our designers were asked to transform the items into couture-worthy collections and prove just what can be created with pre-loved clothing.

Aimee Kent and the Black Cherry Studio designers, with bags of donated garments.

Glasgow-based print specialists Aimee Kent and Black Cherry Studio have now completed a 12-week residency with Zero Waste Scotland producing two dynamic collections from pre-loved, donated clothing. By repurposing and upcycling the unwanted garments, our designers have created collections that are completely unrecognisable from their original state.

With the help from former Miss Scotland Nicola Mimnagh, we revealed the new collections as a live window display in the Salvation Army’s Dumbarton Road store.

Nicola Mimnagh models the Zero Waste fashion collection in the window of the Salvation Army Trading Company’s Glasgow store.

Black Cherry Studio, headed up by designer dream team Maxine Dickson and Jemma Wood, created a fashion and accessories collection inspired by the traditional Salvation Army logo.

Black Cherry Studio mood board.

Aimee Kent’s collection is inspired by architectural facades of the Salvation Army’s headquarters in New York.

Aimee Kent Studio mood board.
Our recent research has identified just how many women in Scotland are looking after their clothes by making repairs to help them last longer and fixing items before donating to charity.

The good news is that we’re already looking after our clothing, with 65% of women stating they will attempt to mend or fix an item so that they can wear it again. However this same trend does not apply to donations, with only 19% fixing items before donating to charity.

Each year, The Salvation Army Trading Company receives approximately 30,000 tonnes of donated textiles in the UK. When resold, these garments helps raise vital funds for the charity’s work with vulnerable people.

But if the items donated are not in a resalable condition, they only add to the waste that gets discarded. A simple repair such as fixing a missing button or small tear can make an important difference to a garment.

And some extra creativity can make a huge difference, as our designers have proven with their exciting new collections.

The stunning lines will now be appraised by a panel of experts before being sold. The proceeds will be shared between the designers and the Salvation Army Trading Company.

To see the ‘before and after’ transformations, check out our dedicated Pinterest board.

Keep an eye out on our blog for helpful tips and tricks from our designers who will show you how to transform your wardrobe and make your items last longer.