Red and white fabric with a heart pattern.

Wear the love for Valentine’s Day

Love Your Clothes wants everyone to celebrate the clothes we already have and fall in love again with our wardrobes.

Four out of every five adults in the UK have clothes in their wardrobe that they haven’t worn for at least a year. We set out to change that with our #WearTheLove competition.

Announcing our winners

Thank you to everyone who entered our #WearTheLove competition. We loved reading all your stories about the clothes that you love and cherish.

We’d also like to thank our guest judge, Great British Sewing Bee finalist Lauren Guthrie, who helped us pick from a huge number of amazing entries.

Our first prize winner is Hayley Smart, who told us her story in song. Watch the video, My Jumper and I... a love story.

Hayley wins a Virgin Experience voucher worth £250.

Because there were so many great stories to choose from, we’ve also picked five runners up. They each win a Korbond Retro Sewing Basket worth over £35 to help them care for and repair the clothes they love.

Korbond logo.

Korbond sewing basket

The handy sewing basket has the basic essentials to get those little jobs completed – from mending clothes and hemming trousers to upcycling a shirt with Korbond embroidery floss.

See the winning entry and runners-up on Storify and read the judge’s comments.

More love stories about clothes

We asked people around our office to tell us about their favourite clothes and why they love them. Check out their stories in our #WearTheLove Pinterest board.

Our friends at Sew Fabulous went out and about in Brighton asking people for their love stories about clothes. See the Wear The Love playlist on YouTube.

More ways to show your clothes you love them

Take inspiration from our ideas on how to love your clothes more.

Falling in love again

Sometimes you can rekindle an old flame. Is there an item of clothing in the back of your wardrobe that you’ve forgotten about? A bit of decluttering can help you rediscover the clothes you really love, and refresh your wardrobe without having to buy anything new.

Treat me nice: how to give some TLC to the clothes you love

When you love someone, you want to look after them. It’s the same for clothes. Keep them happy by storing cleverly, washing correctly and repairing when needed.

Making the love last

When you’ve bought something new – and we spend on average £1,700 a year per household on buying clothes – you want it to last. Keep clothes worth loving for longer by choosing classic pieces, re-styling clothes to bring them up to date, or altering them to make them fit better.

What if you’ve fallen out of love?

“It’s not you, it’s me.” It happens: sometimes you just don’t suit each other any more. But it doesn’t have to end badly. There’s sure to be someone out there who will love what you don’t – so pass on your unwanted garments to someone who will appreciate them: donate to charity, take to a swishing event or give to a friend.