Donation Generation


Did you know that in the UK around 336,000 tonnes of our unwanted clothing gets thrown away every year? And it’s wreaking havoc on our planet.

But we’re THE DONATION GENERATION. We’re the people standing up for Earth, pledging to help reduce our impact on the environment. By donating your unwanted clothes, you’ll not only be helping out some great causes, but you’ll be keeping them out of landfill too. Dare to donate today.

Can we count on you to join us as part of THE DONATION GENERATION?

Here's how:

1. Take the pledge
2. Start donating your unwanted clothes
3. Spread the word and get others involved

The UK already donates around a third of its unwanted clothing to charity and you can do your bit, too, by signing up to the Donation Generation. Do something green today and join us in helping our planet.


When you join the Donation Generation, you’ll be part of a like-minded community that shares the same vision. We’ll also make sure to keep you in the loop with the latest ways to get involved.


Be sure to share your pledge online using #DonationGeneration and together we can bring more donators into the fold.

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Are you a Super Donator or a Potential Donator? 
Take our Donation Generation quiz and find out what kind of clothing donator you are.

Please read our current guidance on donating and recycling clothes.

There are lots of simple solutions you can use to keep your clothes out of landfill. Here are some of the ways you can get started:

Charitable donations

Visit the Charity Retail Association's website to find your nearest charity shops.

Charity collections

One of the most convenient ways to donate clothes is through charity collection services. Some charities such as British Heart Foundation offer a free clothing collection service from your home. It’s easy to arrange via their website. You don’t even need to order a bag, just re-use your own bags and boxes from home!

Back to the high street

Many high street retailers such as Primark and M&S now offer clothing donation banks in store. These are sometimes called ‘bring back schemes’. This means that next time you pop out to the shops, you can drop off a bag of your old clothes.

Clothing banks

Many charities have their own clothing donation banks. So if you’ve got a large bag of clothes to donate, this is a really easy way of dropping them off. Check out our recycling locator to find a clothing donation bank in your local area.

Remember to follow @LoveYourClothes_uk on social media and join the #DonationGeneration conversation.