This makes our clothes last longer, so we wear them longer, reducing the impact on the planet. Not to mention it uses 40% less energy than washing at higher temperatures. It's a small change we can all do, but it makes a big difference.
We invited talented UK illustrators to air their dirty laundry with us, all to help us spread the word that 30 is definitely the new 40!
Check out our doodles so far and keep your eyes peeled every Sunday for the latest doodle on our social channels.